Whiteflash Review
Snapshot
Whiteflash is not your typical online diamond retailer. This company has cornered the premium online diamond market by exclusively selling diamonds of the highest quality at the most affordable price point possible. While more well-known diamond retailers like Blue Nile and James Allen will give you the most selection and ability to find great deals at the lowest price point, Whiteflash will only offer you diamonds of the highest standards. With their designer brands and luxury styles, if you are less price sensitive and truly want to dazzle all who witness your ring, Whiteflash is the company for you.
Highlights
- Elite Quality Diamonds and Engagement Rings
- Exclusive Provider of A CUT ABOVE® diamonds
- 360 HD Video and Light performance imaging
- ISO 9000 Quality Assurance
- One Year Buy Back
- Lifetime 100% Trade Up Guarantee
- Expert Consultation with GIA trained staff
- Designer Engagement rings from the Top Brands
- Customer Referral and Loyalty Program
- Money Back Guarantee
- Free International Shipping
- Robust E-commerce Website with Secure Online Purchasing
- 2018 BBB Pinnacle Award Winner
- Thousands of 5-star online reviews
The Company
Whiteflash is a member of the American Gem Society and is dedicated to consumer education and protection. Having started in 2000 they have built an outstanding international reputation organically through customer referrals rather than large marketing budgets like some other brands. Part of this is due to, every in-stock diamond having a full set of light performance images as well as a full laboratory report posted to the website. Additionally, Whiteflash carries one of the largest in-stock inventories of certified ideal cut diamonds of any retailer worldwide, in both round hearts and arrows and AGS ideal princess cuts.
The History
Whiteflash first began creating beautiful engagement rings and other jewelry back in 2000 and have built their reputation on word of mouth rather than large marketing budgets like some other brands. Eighteen years of dedication to their customers and their craft resulted in the company receiving the highest honor by the Better Business Bureau, the 2018 BBB Pinnacle Award .
The company still prides itself on selling what it describes as the best quality of diamond without throwing money at marketing, and have built themselves an enviable reputation. Based in Houston with an impressive store in Sugar Land, Whiteflash can officially call themselves the best jewelers in Houston.
Exclusive Quality
The A CUT ABOVE® super ideal diamond is exclusive to Whiteflash and is considered by experts and diamond enthusiasts around the globe to be among the finest diamonds ever brought to market. To achieve the stature of a Hearts and Arrows diamond, a round stone must display a pristine three dimensional alignment of facets and a perfect hearts and arrows pattern. The stone must then earn the AGS Ideal certification and adhere to the narrow parameters of the AGS stringent criteria. The final step is passing additional image testing to prove their light performance when captured on camera. These images can be seen on the website and clearly demonstrate the superiority of craftsmanship, brilliance and fire of this elite and unique gem. The full gemological data for every one of these diamonds is also posted, giving you all the information you could ever need in order to purchase a truly sublime stone.
In addition to the benefit of owning a diamond of the finest fire and sparkle, A CUT ABOVE® diamonds come with a 100% lifetime trade-up benefit. You can always trade for another diamond and get all the money you paid for the original credited toward the new diamond. This is great if you ever want to increase the size of the feature diamond years down the road.
Luxury Designer Jewelry & Custom Design
The names Verragio, Tacori, Ritani, Simon G, Danhov, Vatche and Benchmark speak volumes for the quality of jewelry available from this company as these top jewelry designers only allow their jewelry to be sold through the very best outlets. The minimalist beauty of a Vatche ring next to an exquisite setting from Verragio demonstrates that anyone lucky enough to adorn their hand with a ring from Whiteflash is making a style statement of the highest caliber.
The custom design service is another specialty offered by Whiteflash. They take your ideas and create a piece of pure beauty. If they don’t have the exact diamond you are looking for Whiteflash will source it from one of their partners to ensure you get exactly what you want. This dedication to ensuring that their customers get exactly what they want every time really sets the company apart from their competitors.
Highest Possible Quality
Whiteflash uses only the finest quality of diamonds in the creation of their own custom made jewelry and offer a variety of pieces from the world’s top designers to meet their customer’s needs. This is an accreditation in its own right as designers of this caliber will only associate with the very best retailers. The quality of the diamonds offered by Whiteflash is matched only by the quality of their settings. Once the diamond is precision cut, the actual design of the setting is created to complement the stone and ensure that it is the star of the show.
The 4 C’s are, of course, the major players in the selection of a piece of diamond jewelry and you will find the best examples of all 4 here. Color, clarity, carat and cut combine to produce the kind of diamonds that have to be seen to be appreciated. If one of the C’s is lacking in any way the stone is trashed, simple as that. Whiteflash only purvey the finest diamonds and this is the foundation on which they have built their enviable reputation.
The Website
Clearly designed by a leader in the field, the Whiteflash website is clean, elegant and refreshingly uncluttered. Everything you want to see is clearly displayed and there are no unnecessary tabs. The homepage is aesthetically pleasing and doesn’t overload you with images or info. The presentation has been well thought out and you can find whatever you are looking for very easily. Having only 5 main categories makes life so much easier in terms of narrowing down that field. The navigation menu on the left hand side is so logical and simple, the reason why it isn’t employed on more sites, I don’t know. You tick the boxes you want and the rings appear that match your criteria. From a male point of view, who often considers finding that perfect ring as the stuff nightmares are made of, the whole process is greatly simplified.
I also love the Whiteflash FAQ section as this answered all our questions clearly and in terms we understood. This website has one of the largest education sections I have so far discovered among the numerous sites I have reviewed. It’s clear that they want to share their expertise and knowledge with the customers and the blog, engaging guides and excellent infographics have the same level of clarity as one of their gems. The Whiteflash site is also a valuable resource tool to discover the latest designs on offer. There is a handy search box which stores your queries for further visits, a live chat to discuss your requirements and the option to pick up the phone and call them should you wish to discuss your requirements further. Making such a valuable purchase online can be kind of scary so knowing you can also ring up and pay over the phone is an extra reassurance.
The company’s aim to achieve simplicity and transparency is in evidence right across the board. The effort they have gone to, in order that you the best possible view of every product, is nothing short of phenomenal. There is no ‘blind buying’ at Whiteflash. What you see is what you get with no unpleasant surprises. If that ring you love has the WOW factor on the website then there aren’t words to describe how it looks when you actually place it on your loved ones finger.
The Imagery
Few companies invest as much in their imagery as Whiteflash does. The premise behind this is very simple; what is the point of creating such stunning pieces of jewelry to be let down by photography that simply doesn’t do them justice? Whiteflash has their own in house photography department who prides itself on not only capturing the beauty of each piece but showing them from several different angles to give you the full effect. These images and videos are found under the main image of each piece. Whiteflash also has more than 22,000 images on Pinterest if you want to see more of the magic their photographers create.
Whiteflash are also in the process of creating and adding 3D videos for each of their products. These mini masterpieces last for 30 seconds and give you an even better view of your chosen piece before you purchase it. One of the videos already installed can be seen by following this link. Click on either the Ring Video or Hand Video option above the main image. This is yet another innovative touch that is keeping Whiteflash way ahead of the game.
The Shopping Experience
Overall you cannot fault the online shopping experience offered by Whiteflash and judging by the reviews visiting the store is also incredible. You will obviously get the personal touch from going to their Houston jewelry store but Whiteflash has cleverly created an e-commerce site which also feels very personal. The online check out process is one of the best we have come across. There are multiple payment options to choose from including all major credit cards, Paypal for US and Canada customers and even wire transfer which brings with it a worthwhile discount. Free international shipping is all part of the service and just another reason why our shopping experience with Whiteflash was enjoyable from start to finish.
The Choice
There is less choice compared to other sites who stack ’em high and sells ’em cheap due to the fact Whiteflash only sell the most exclusive stones. Some websites are so overloaded with products which can make the shopper feel overwhelmed, and thus end up making the wrong decision as they simply become tired of looking. With the options available within the 5 main categories of Designer Rings, Diamond Jewelry, Engagement Rings, Loose Diamonds and Wedding Rings nobody should leave empty handed. Fancy rose gold? Platinum? White or yellow gold? They are all here along with every setting you could think of from classic solitaires to elaborate halo designs.
The Loose Diamond section is a journey into the world of the classiest gemstone known to mankind. Those who don’t know round from radiant will discover the story behind each cut and how the stone is created. If a subtle hint has been dropped that your partner is a fan of the princess diamond, for example, you can select the perfect stone and have it custom made into a setting of your own design to take that oh so special ring to a whole new level.
The Packaging
Sending an exquisite piece of jewelry in cheap packaging is akin to framing an old master in plywood. The two should go together like peanut butter and jelly not oil and water. Whiteflash scores highly in this area for the thought and care which has gone into how they package their items. Elegant and tasteful, their boxes deliver that killer first impression and heighten the anticipation of what lies within.
The lacquered cherry wood exterior is only matched by the superb satin interior which is the perfect backdrop for whichever ring is nestling there. Custom made for each piece to show it off, other companies should take a leaf out of Whiteflash’s book in terms of top end packaging.
Final Thoughts
If you are looking for strictly premium quality, expert advice, patient customer service, and luxury design look no further than Whiteflash. Whiteflash is for gentlemen who do not want to worry about learning everything there is to know about diamonds. Here, any diamond you choose will be of the highest grade in all categories. The Whiteflash team will conveniently take care of you and find you the best option for your budget. Here is a link to Whiteflash.com